Breaking into Women’s Golf Apparel with Style

A sparkling method to membership apparel

Jennifer Glaspie released Chicago-primarily based Aphira golfware to create garb for the social golfer who desires to stand out on the inexperienced, no longer fit into the membership.

With the aid of Carolyn Schwaar

When newbie golfer Jennifer Glaspie become kicked off the green at a Florida golf club for wearing a sleeveless, collarless sweater, she didn’t recognize then that ladies’s golf clothing would end up her life’s passion.

From the runway to the green

In 2000, Glaspie, a a success corporate enterprise consultant on the prestigious Chicago-based firm of Baine & Co, started getting to know golfing on the request of her boyfriend (now husband). But as her golfing swing advanced, this petite and fashion-savvy urbanite located her garb options failed to.

“Golf garb is to this point behind the curve fashion-sensible and the alternatives for the fashion-aware golfer are confined,” she says. But it took a groovy October morning with a tee time looming and “not anything to put on” that sooner or later pressed Glaspie to movement.

Convinced that there was high-quality capability in a high-cease line of ladies’s golfing garb that changed into modern-day and cozy but state-of-the-art, Glaspie placed her career on hold, and positioned her Kellogg MBA to apply growing a business plan to launch a chic line of women’s golf clothing.

“I’ve constantly had a love of style, but I idea getting into the aggressive apparel enterprise might be simply loopy,” recollects the 32-12 months-old Michigan local. However, studies confirmed that, even though the apparel industry is reduce-throat, excessive-quit niches inclusive of inn ware and specialised sports activities apparel, have their very own, more on hand and less competitive marketplace. “I observed a few fashion-ahead strains that had been doing properly, but the marketplace genuinely wasn’t saturated, so the whole thing pointed to ‘cross,’ ” she says.

Glaspie and her tradition-bucking clothier, Cassy Clark, set out to create golfing apparel that changed into amusing to wear, hip, and a touch bit horny, hoping against wish that they would have a success. And they did.

Aphira debuted on the 2005 PGA Merchandise show in Florida. “There we were strolling nearly three miles back to our little sales space beyond these big corporate cubicles,” recalls Glaspie. “We felt definitely crushed, but from the beginning, people began saying exceptional matters. One girls said ‘I love this line, that is my preferred line right here out of one,000 exhibitors. It felt promising. We felt absolutely, absolutely top